Target audience for this magazine:
I think that the target audience for the first magazine is men in the ages bracket of 20-30 years old. This is because it tends to be men around this age that are more interested in looking good and working out to achieve a muscular physique so would possibly buy this magazine and look to achieve achieve a figure similar to the one arnold has. However in the second magazine i think it is more aimed at men around the ages of 40+ because he is dressed in a suit and is much more mundane.
Language and mode of address on this cover:
The language on the cover of this magazine is pretty simplistic and basic. there isn't a lot of information on the cover just a few words that show a glimpse of what is going to be in the magazine. However the second magazine has a bit more writing as it is aimed at the more interlectual viewer.
representation of arnold and why he could want to be represented this way:
In this arnold is represented as a youthful strong man in the first magazine, he could want to be represented this way because it makes people think of him as being a strong good looking man, where as in the second magazine he looks more interlectual and smart in a suit, this shows that he is also a business man and not just a muscular figure.
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